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EMAG business activitiesThe strategic focus of our efforts is directed on the creation and continuously development of powerful channel between suppliers and marketplace. To wider exposure products for potential consumers EMAG consolidates different ways of promotions. We are participate in major Russian trade shows, organize promotional seminars and conferences, advertise products and services through different media. Our specialists create text, graphic and multimedia content for publication to attract professional users and popularization new products and technologies. We have developed and maintaining several web sites devoted to technical topics related to our area of expertise with aim to organize interested professional community around them, as well as to provide our clients with detailed up-to-date technical articles and manuals online. At the same time, these websites serve as public forums for our technical support, and as yet one more media of technical evangelism. We closely collaborating with two major Moscow technical universities (Telecommunication and Power Engineering) and their postgraduate training centers in order to foster creation of new cadre and educating them in new technologies. Likewise, we cooperate with several corporate training centers. EMAG organizes and supports certification and homologation processes (type approval) of foreign vendor's products according to current requirements of Russian laws and regulations. In addition, we provide other important services vital for market penetration: translation of all vendor's manuals and supporting materials into Russian; design, editing, and other preprint work, printing of localized advertising brochures, fliers and manuals, distribution of all necessary materials to the dealer network and end-users. |
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